5 Website Fixes To Get Local Leads – Fox Valley, WI
If you own a small business in Neenah, Appleton, or anywhere in the Fox Valley, chances are your website looks okay. But if it’s not bringing in phone calls, form fills, or quote requests… it’s not doing its job.
The truth is, most local business sites don’t clearly communicate what they do, who they help, or how to take the next step. That’s why at Fredrick Media, we created the 5 Website Fixes—a simple framework that helps Wisconsin businesses turn their websites into lead-generating machines.
1. Clarify What You Do — Fast
Your homepage headline should pass the 5-second test: If a first-time visitor can’t tell exactly what you do and where within five seconds, you’ve lost them.
Bad Example:
“Welcome to Johnson & Sons — Quality You Can Trust.”
Better Example:
“Roofing, Siding & Gutters for Neenah & Appleton Homes.”
That one statement tells visitors what you do, who you serve, and where—helping you rank higher in Google’s AI Overviews and “near me” searches.
2. Show You’re Local and Trusted
People want to hire someone nearby who understands the area. Prove you’re local by featuring city or region names, a local phone number, real project photos, and Google reviews. These build trust and boost your local SEO and AEO signals—so Google knows you’re a legitimate Wisconsin business.
3. Simplify Your Calls-to-Action
Don’t complicate your next step. Use just one clear CTA repeated throughout your site, like “Request a Free Estimate” or “Book a Call.” Repeating the same action increases conversions and clarifies the next move for both visitors and search engines.
4. Use Visuals That Tell a Story
People skim before they read. Feature photos showing happy local clients, your team in action, or familiar Fox Valley scenes. A smiling customer outside a Neenah home or downtown Appleton storefront builds trust and makes an emotional connection.
5. Make Your Site AI-Ready (AEO Optimization)
Google’s AI Overviews now highlight businesses that give clear, helpful answers—so it’s time to add question-based content, FAQ schema, and natural, helpful local language to your website. That’s what we call Answer Engine Optimization (AEO)—the next step in local SEO.
Real Results from Fox Valley Businesses
We’ve helped dozens of local businesses—from contractors to financial advisors—apply these fixes and see more calls, more leads, and more customers—often within weeks!
Ready to See How Your Site Measures Up?
If your website looks fine but isn’t producing local leads, let’s fix that with a Free Website Quick Win Review. We’ll highlight where visitors get confused, how to boost your local rankings, and give you the exact 5 fixes to turn your site into a lead magnet.
FREE WEBSITE REPORT →
If you want to improve your website's visibility and search success, we recommend starting with the basics first. Request your free website audit now to discover possible issues holding your site back from reaching its full potential!
