3 Reasons Local SEO is Critical to Small Business Success

As the world becomes increasingly driven by digital platforms, people become more connected to the internet in more ways than one.

As we look to find a solution to our problems, we search. But where do we go to find what we need?

In this online-oriented landscape, people go to heavy-hitting search engines like Google to look for what they need—be it for education, entertainment, and everything in between.

In that regard, businesses need to understand the power of search engine optimization (SEO), particularly local SEO, in driving a company's success forward amidst the saturated marketplace.

It takes a comprehensive, data-driven approach to discover where a company can make the most impact in order to draw customers in. 

But, how does a company know where it should invest its time and resources to optimize its online presence?

Here's how local SEO can fill in the gaps and help bolster your small business's growth.

RELATED: 5 Best Benefits of Implementing SEO on Business Websites →

1. Increases Brand Awareness as Local SEO Generates Organic Web Traffic

To grow a business, people need to know about it, especially if it's a local business.

As people search for products and services within their local community, optimized results can have a positive effect on a company's reputation and awareness.

A badge of honor for SEO experts, search engine optimization is necessary for tapping into the massive potential of the local SEO market.

It elevates the status of a company's brand and product awareness, and it ultimately drives customers to make a purchase decision.

2. Local SEO Establishes Credibility and Encourages Trust

The ultimate goal of small businesses is to build a loyal customer base.

As mentioned above, it takes time and resources to establish a company's credibility.

With great content and unique features, people will begin to trust your brand, which creates a strong foundation for establishing a relationship with potential customers.

By developing a strong brand identity, local SEO helps boost your social proof and encourages customers to make a purchase decision.

However, even once a customer is ready to make a purchase, it takes the extra step of having them reach out to the company, and this is where local SEO comes into play.

3. Local SEO Boosts Your Conversion Rate 

As someone searches for your product or service online, you want to make sure that you rank as highly as possible so that you're right on the customer's radar.

When a particular customer is ready to make a purchase decision, they should be able to find your business right away.

It is crucial to make the purchase process seamless while personalizing the experience to further build the relationship with your customers.

Through local SEO, a company can boost their chances of driving a larger number of leads, while also building trust and converting those leads into customers.

The Bottom Line: How Local SEO Can Take Your Small Business to Greater Heights

As the digital landscape continues to develop and change, it is crucial to be thinking outside of the box in order to not only attract customers but to keep them as well.

Local SEO is a unique way to get people to your business and eventually get them to convert into customers.

By making your business visible to your target audience, you can increase brand awareness and help turn those leads into a loyal following.

As people continue to make purchases online, local SEO should be a major focal point for any company.

Do You Need Help Improving Your Local SEO from a Digital Marketing Agency?


If your company is looking for ways to optimize its local SEO, one of the best options is to outsource this function to an experienced digital marketing agency.

Contact the team at Fredrick Media today to learn more about how we can leverage local SEO to help your business gain visibility and drive more leads.