3 Key Ways to Jumpstart Your Small Business Marketing

With all the tension, worry, and overall hardship this year has brought, most of us small business owners have had to throw out our traditional marketing playbooks. 

We’ve realized that our online presence might need some work. One of the very first things any small business should do is find out where you are at in terms of online visibility. This can be done with a free website audit. 

Our website assessment will give your website a score based on several criteria including usability, page speed, security, organic traffic, and search engine optimization (SEO).

Taking a good hard look at your business website, it will benefit you to try and step into the mind of your potential customers and think, “Is this website easy to use? Do I immediately know what they offer? Are they easy to do business with? Can I trust them?” 

These are all very useful questions to help you gauge how your business is perceived online. In 2020, making sure your website is mobile-friendly is a must. You can check your website mobile-friendliness with the free google tool.

Another major ranking factor in Local SEO is looking at your online visibility on local directories. Is your business listed on local directories in your area or industry? 

To start, make sure you have created accounts for your business on Facebook, Yelp, Linkedin, Twitter, Instagram, and Google My Business. Fill out as much information about your business as possible and make sure everything is correct and in sync. 

Having external links from reputable websites will signal to search engines that your website is credible. Curious where you stand on local SEO? Send us a message and we’ll run a free listings scan and SEO audit on your business and share the results with you.

Gone are the days where all you had to do is haphazardly put up an informational business website without regard to usability, purpose and design. Online visitors are much more savvy than that nowadays. 

Today's consumer also has significantly shorter attention spans. Google processes over 3.5 billion searches per day (Internetlivestats, 2019) and when we take a look at the number of Google searches based on the device, 63 percent of Google’s US organic search traffic originated from mobile devices (Merkleinc, 2019). 

All that to say, if your website isn’t mobile-friendly, most visitors will jump ship within seconds and move on to the next business.

Most things you do with your business should be on purpose, and with a professional website it should be no different. When a visitor comes to your site, is there a clear call-to-action (CTA) to encourage them to take the next step? 

Making sure your contact information such as your NAP (Name, Address, Phone) is easily available and consistent with your business information across the web. This is a strong signal to Google that your business is credible and trustworthy. 

One of the most effective places to put your CTA is in the upper right corner of your website. This is a great spot to put your business phone number, a button to request a free quote, or get in touch.

Creating business profiles on local directories is extremely important when it comes to local SEO. Arguably, one of the most important local listings to have is your Google My Business listing. Google provides GMB as a free resource and it’s vital you optimize it for local search. 

Filling out every aspect of your GMB profile will help your business show up on Google Maps and local search more often. Encourage your customers and clients to leave honest reviews, share photos of your business, products and services, and even share your business with others. Putting a focus on your GMB page will be a huge asset to your business over the long term.

The first step is to make sure you have claimed your business listing. If there is already a listing on Google Maps, then you’ll want to click on the “Own this business?” link to claim your listing (example below). If you need to start from scratch, head over to Google to create a new Google My Business listing.

If you’ve already claimed your listing, the next question to ask yourself is this- When you type in some relevant search terms to find your business, do you come up on the Google local 3-Pack at the top of the search results? If not, then you may have some opportunities for optimization. 

In addition, when you type in those relevant keywords, does your business come up in the organic search results (the results that show up below the Google map pack)? If not, there is likely much room for optimization to rank you higher on Google over time. 

When it comes to local SEO, the simple explanation is this- Figure out what your ideal customer is typing into Google when they need a product or service from a business like yours and then optimize your website to target those keywords.



With a solid SEO strategy that’s setup correctly, it’s the “gift that keeps on giving” in terms of your online marketing efforts. When you put the work in, it will continue to pay dividends over time. 

If you are starting to recognize the power of a long term local SEO strategy, but not sure where to start, Fredrick Media LLC is here to help. Send us a message or book a call to chat about a SEO plan for your business.